Purely History on Instagram: "This is probably the best interest you’ll ever see. In 2017, Alison Hammond’s interview with Ryan Gosling and Harrison Ford for their film Blade Runner 2049 became one of the most chaotic and hilarious press moments in recent memory. What was meant to be a straightforward promotional chat quickly turned into a playful comedy sketch. From the start, Alison admitted she had never seen the original Blade Runner, which instantly set a lighthearted tone. Her humor and in

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

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