Stop believing everything you see online. I’m asking that people be respectful and be kind to Daniela and I during this difficult time. #sypherpk

A local man could be seen taking a quiet moment to survey the damage in Rio Bonito do Iguacu, a Brazilian municipality that was hit by a powerful tornado on November 7, destroying most of the town and killing at least six people. A state of calamity was declared. More than 430 people were injured and thousands were displaced by the storm, according to the state government. #brazil #weather #tornado #gym

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho