In 1891, Asa Candler purchased the rights to the formula from Pemberton's estate, founded the Coca-Cola Company, and instituted the shroud of secrecy that has since enveloped the formula.

Though the actual secret formula is destined to remain a mystery to most of the world, the exhibit, "The Vault of the Secret Formula," offers insight into the intrigue behind Coca‑Cola’s most …

Learn the fascinating history of Coca‑Cola’s secret formula and how it became one of the most protected trade secrets in the world. Discover the stories and myths that have evolved around …

Feb 13, 2025 · Let’s uncover the fascinating story of Coca-Cola’s secret formula, how it has remained undisclosed for over 135 years, and why keeping it a trade secret instead of a patent …

Among these enterprising druggists was John Stith Pemberton, a Confederate veteran who would go on to create Coca-Cola and its secret formula. The original Coca-Cola recipe was created …

Mar 25, 2025 · At the heart of this enduring legacy lies the company‘s closely guarded secret formula, known as "Merchandise 7X." This elusive blend of ingredients has captivated the …

Oct 28, 2025 · Updated for 2025, this is the definitive guide to the Coca-Cola secret formula. I'll show you what we know, from the 7X flavor to why it tastes different abroad.

Oct 13, 2025 · Since its invention in 1886, Coca-Cola has fiercely guarded its original formula. Discover the history, ingredients, and fun facts behind the planet's most famous beverage.

Aug 2, 2025 · Flavor & additives shift: The original blend featured coca leaf extract (with cocaine until 1903) and kola nuts, with no listed preservatives; the modern formula uses “natural …

What’s particularly fascinating about Coca-Cola’s secret formula is the meticulous care taken to keep it under wraps. The significant mystery lies in the so-called “Merchandise 7X,” a trade …