Gaining customer trust has long been cherished among executive teams as a way to build brand value. Traditional metrics have been central for managing customer trust. But digital media and associated ...

In the rapidly evolving SaaS landscape, growth isn't just about acquiring users—it's about creating a seamless, value-driven experience that turns users into advocates. Product-led growth (PLG) is the ...

In every sector, technological advances are raising customers’ expectations regarding how they should be able to interact with brands. The banking and finance sector, which has long emphasized product ...

The race to redefine customer experience (CX) is accelerating. As interactions between businesses, brands and their customers shift, I believe we will see significant developments across the critical ...

In previous articles, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. We also looked at the effects of ...