At a time when AI continues to create immense opportunities, it’s more important than ever to operate with a people-first ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

Consumers know what keeps them awake or makes them happy. If a brand creates less "generic entertainment" content and develops something that directly resonates with that consumer's needs, it will ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news ...

This story was produced by Billie Pollisotto and distributed by Next Net. You’re running a fencing business in Tampa Bay. You’ve got the tools, the crew, and the craftsmanship, but the calls aren’t ...

BLOOM (TAMPA) – Audrey McGuckin, Founder and CEO of McGuckin Group and Women On Their Way (WOTW), recently appeared on Bloom with Gayle Guyardo to discuss Chapter 8 of her new book, Reclaiming the ...

How to develop a corporate identity and name. How important is branding and why should you do it? Your brand is your corporate identity. And to understand branding, it is important to know what brands ...

TikTok has evolved from a lip-sync app into a global platform that shapes pop culture, consumer trends, and personal branding ...