Google is rolling out conversational shopping—and ads—in AI Mode search

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...
Engadget

Google is making search ads more and less avoidable

Google is tweaking how sponsored results will appear in Search. Going forward, it will group any text ads on the Search page into a "Sponsored results" section that will appear at the top of the ...

Holiday shopping gets easier: Google Search can now call stores and even buy items for you

Google is rolling out new shopping features, including agentic AI that can call stores for you and automatically buy items ...
TechSpot

Google is changing how ads appear in Search, slowly and carefully

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...
Search Engine Land

Google Ads’ new text guidelines feature begins rolling out

Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards. Google is starting to roll out its new Text Guidelines feature in Google ...