The government’s antitrust case against Google’s Search business passed another milestone with the government’s proposal of a remedies “framework” to loosen Google’s monopoly grip on the general ...

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...

“[W]hile [the proposed framework] assumes monopoly problems in these four areas, it neglects the importance of ensuring that remedies do not unnecessarily harm the competitive process and slow ...

Google hasn’t just illegally cornered the market in search — it’s squeezed online publishers and advertisers with a “trifecta” of monopolies that have harmed virtually the entire World Wide Web, the ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.

Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of ...

JP Morgan analyst Doug Anmuth maintains Alphabet with an Overweight rating and a price target of $208. Anmuth expects the DOJ to file a “wide-ranging and far-reaching set of potential remedies." See ...

In today’s digest, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee ...