New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Microsoft today made good on its promise to offer simpler, more efficient ...

Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn ...

WordPress is one of the most popular platforms among legal marketers. WordPress websites tend to be easier to create, simple to maintain, and provide a great user experience for visitors. However, in ...

Teradata (NYSE: TDC) announced today that Forrester Research has named the Company a Leader in The Forrester Wave™: Data Management For Analytics Platforms, Q2 2025, written by principal analyst Noel ...

Google has released a Web browser add-on that will stop the browser from sending information to the Google Analytics service, which Web sites can use to collect data about their visitors. Google said ...

The new Analyst Studio makes it possible for data analysts to prepare and transform data for artificial intelligence and analytical processes. Analytics technology developer ThoughtSpot is expanding ...