The best way to use custom segments in Google Ads

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...
Search Engine Land

Google Ads unveils new design

Google Ads started rolling out its new design, which will impact all advertisers using the platform and become the default in 2024. Google Ads started rolling out its new look after months of trialing ...
Hosted on MSN

Google Ads copywriting with AI: Getting the prompt right

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...
Search Engine Roundtable

Google Updates Misleading Ad Design Policy For Deceptive Buttons In Ads

Google is updating its Google Ads Misrepresentation - Misleading Ad Design policy to have stronger and clearer enforcement over ads that use buttons that are deceptive and unclear. Google wrote, "ads ...
Search Engine Roundtable

Google Ads API Version 22 Now Available

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, ...