Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

Oracle has unveiled its strategy to deal with the integration of its Siebel business with the customer relationship management operations of Oracle, PeopleSoft and J.D. Edwards. The key message is "no ...

The rapid pace of technology development can be dizzying. In the professional services arena, technology is accelerating change in every department and practice and affects almost all roles and ...

Learn how to create an effective CRM strategy in 8 easy steps to boost customer relationships, streamline processes, and drive growth. Customer relationship management is vital for any business ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

Starting a new business requires careful planning to maximize the chances of success. Many small businesses are unable to make profit and fail within the first few years of operation. The terms ...

Let’s get one thing straight: if you still think CRM is just a marketing tool, you’re playing checkers while your competitors are playing 4D chess. In the MENAT region, where digital adoption is ...

Your company has acknowledged that the business needs a new CRM system. But the CFO is nervous about the costs, and starts to suggest strategies that could lower costs-or doom your project to fail .

Salesforce Inc. (NYSE:CRM) is one of the best stocks to buy according to Citadel LLC. October 15 was an important day for the company, as it held its annual Dreamforce 2025 event, during which ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) has been around for many years and has emerged as a ...

An underutilized customer relationship management (CRM) system--or one that cannot match its owner's expectations--will reflect poorly on both the vendor who sold it and the IT manager who authorized ...