Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big golden arches, ...

While they’re commonly called “intangible assets”, logos matter. GAP learned this lesson when it attempted to change its logo, but quickly abandoned the endeavor after it met with a furious backlash ...

While they’re commonly called “intangible assets”, logos matter. Gap learned this lesson in 2010 when it attempted to change its logo, but quickly abandoned the endeavour after it met with a furious ...

Want to fly the jingoistic skies? Look no further than American Airlines, whose parent company filed for bankruptcy in 2011, but which revealed today a new, vaguely patriotic design with an angular ...